Who Makes a Purchase and Who Doesn't...

May 17, 2010

Written By Lonnie Niver

I don't know how many of you have heard of the 10% rule but here
is a little insight for you. There is an old saying that for every 100 there
are 10 that will purchase.

The 10% Rule is the percentage of people who either purchase or join an opportunity
from the amount of people who actually saw your product and/or opportunity.

For example: If I want to set a goal to make lets say $1000 a week at around $17.50
a sale. I would need to make 58 sales for the entire week. Right? That means I have to find 58 people to purchase my product. Now, in order for me to find that many people that will purchase my product I am going to have to have 580 people visit my site.

Do you see where I am going?

You are probably going to say, "but Lonnie I have a lot of people seeing my product and I don't get
a 10% return", let me ask you a questions:

Are you targeting the right market?

I see so many online business people trying to promote their opportunity to everyone and their mother. What they don't understand is that it is very important to know who you are marketing to because not everyone wants what you are promoting. If everyone wanted what they wanted then that would mean that a car sales person could sale a brand new car to 16 year old who doesn't have a job. Do you get my point?

For the 10% to work you have to find your target market and start promoting. If you're not getting the results you are looking for then go back and do so research to see if their is a market for your product. You should of already done your research but that is beside the point.

CLICK HERE TO WATCH A FREE AFFILIATE NICHE MARKET VIDEO!

Regards,

Lonnie D. Niver

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By: Twitter Buttons

Exposing The Keyword Science of Twitter

Written By Lonnie Niver

I wrote a post not too long ago called "Are Your Twitter Posts Getting Read?" where I talked about how twitter works. But the article didn't give enough information where someone new would understand it so, I made a video that explains the use of keywords on twitter to generate unique traffic to your sites.

One person who commented on my article saying that she doesn't use Twitter anymore because by the time she added a post there was about 100 more posts right behind hers so how is anyone going to see her post. This is so true but what she doesn't know is that there is a science behind twitter using keywords.

You have heard people say to use keywords when posting on twitter, haven't you? There is a reason people say this. It's because when you use a keyword in your post it targets people having the same interest. For example: If I wrote a post discussing "Network Marketing" then I would use Network Marketing and any other keywords pertaining to network marketing in my post. The post may get shuffled to the bottom quick on the home page but it will take longer on the keyword page.

That is right I said Keyword Page. This page consists of every Twitter user using the same keywords.

Okay, so I said I have a video for you so here it is "Exposing The Keyword Science of Twitter" This video explains how you can benefit from twitter by using Keywords in your posts. Take the time to watch the video and give me your opinion. We all love opinions and you may know something that I missed that can help someone else.

Regards,

Lonnie D. Niver

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By: Twitter Buttons

I Am Camera Shy! Is Video Marketing For Everyone?

Written by Lylette Primell

Do you use surf exchanges or safe lists?

Have you ever clicked on a link only to feel totally aggravated by the video that pops up. In many cases an animated face and voice with uncoordinated hand gesticulations screaming at you.

Telling you that you need this or that product immediately to be on your way to your first million, best body weight, skin tone or whatever!

By the same token! Have you ever clicked on one of these links and there pops up a face and voice that is so engaging that it seems to be talking to you and you alone.

You give your entire attention over to it, your hand paused, your mouse forgotten. You listen in total silence to the entire video and at the end your feel like you have gained something valuable.

Now the question: Do you think that Video Marketing is for everyone?

I have pondered this for a while now especially with all the modern internet marketing gurus telling us that the next frontier in online marketing is Video Marketing?

What do you do then if you are one of those people who fall apart in front of a camera, you end up looking like crap, you suffer from instant vocal paralysis and you come off as appealing as a porcupine?

With that said! Does it mean that those of us who cannot for whatever reason master video marketing have to give up the idea of marketing online? I don't think so.

Here I think that I'll have to argue that the way to approach internet marketing with any hope of success is to figure out or know what your strengths are and use those to their maximum potential.

To my mind there is no point making videos that no one will pay attention to if you can write great content that someone is more likely to read.

So if you think that video marketing is not for you or that you are not yet ready to take on the camera. All you have to do is use other means of reaching your target audience.

Some of these could include blogging, article marketing, news letters, email marketing, social networking, bookmarking, search engine optimization just to give a quick list.

Most of all recognize what you are most adept at and put most if not all of your energy into that area.

I think it would be wise to leave video marketing for those who are good at it.

In the meantime as you learn, grow and develop your skills as an internet marketer you too may come to a place where you will one day master video marketing.

Just a Tit Bit That You May Find Useful:

Here is a cool and very unique collection that any blogger and writer would find valuable. It is 10,000 Ideas and Resources for Writers and Bloggers 100 "Top 100" List

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