Who Makes a Purchase and Who Doesn't...

May 17, 2010

Written By Lonnie Niver

I don't know how many of you have heard of the 10% rule but here
is a little insight for you. There is an old saying that for every 100 there
are 10 that will purchase.

The 10% Rule is the percentage of people who either purchase or join an opportunity
from the amount of people who actually saw your product and/or opportunity.

For example: If I want to set a goal to make lets say $1000 a week at around $17.50
a sale. I would need to make 58 sales for the entire week. Right? That means I have to find 58 people to purchase my product. Now, in order for me to find that many people that will purchase my product I am going to have to have 580 people visit my site.

Do you see where I am going?

You are probably going to say, "but Lonnie I have a lot of people seeing my product and I don't get
a 10% return", let me ask you a questions:

Are you targeting the right market?

I see so many online business people trying to promote their opportunity to everyone and their mother. What they don't understand is that it is very important to know who you are marketing to because not everyone wants what you are promoting. If everyone wanted what they wanted then that would mean that a car sales person could sale a brand new car to 16 year old who doesn't have a job. Do you get my point?

For the 10% to work you have to find your target market and start promoting. If you're not getting the results you are looking for then go back and do so research to see if their is a market for your product. You should of already done your research but that is beside the point.

CLICK HERE TO WATCH A FREE AFFILIATE NICHE MARKET VIDEO!

Regards,

Lonnie D. Niver

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How Can I Promote My Business On-line Without Spamming?

Written By Lonnie Niver

Spamming emails, forums and social networks has become an internet phenomenon. The more people who join online businesses the worse spamming is becoming.

Why is this happening?

NEW online business owners don't know how to market. They think that sending out unwanted emails or repeated postings will get results. But that is far from the truth! Spamming will cause negative responses and could tarnish a persons reputation. Others will come to know them as spammers and avoid them as much as possible.

What is considered spamming?

According to Wikipedia, spamming "is the abuse of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media:"...MORE

The best way to avoid spamming is to either ask someone to subscribe to an e-letter or newsletter that offers valuable information or to offer a solution to peoples problems. This way people will be expecting information.

I was looking over some blogs and noticed a few people where advertising their business in blogs that were short and sweet but offer nothing more than advertising or trying to get someone to join their Business Opportunity. This is a type of unwanted spam because it doesn't offer anything to readers.

While I was mentoring someone, I was trying to think of a way that best explains how people should promote their business and/or product. My example may not be the greatest but think of a commercial on Television:

Commercials don't shout out "buy me now", commercials are a form of marketing. They offer a solution to peoples problems some even use it to promote a new product explaining why it is a good change. This is how new business owners should think when promoting their product.

Find a problem that a product or service will solve and tell others why they need the product or service. But before this can happen they must find there Targeted Market because not everyone wants what we offer. For example: I am a male, right: so, why would any tampon company want to sell me tampons? Sorry, but I felt this was a good example of bad targeted marketing. Can't sell tampons to a male!

The point I am trying to make is that offering valuable information is crucial to building a business not spamming. If you spam you are going to tarnish your reputation and people are not going to do business with you. Information is what people want, to solve their problems. So, the next time you promote your product, service or business opportunity don't spam them, tell them how you can help them solve their problems and you will build a relationship that will give you life long customers that keep coming back for more.

Regards,

Lonnie D. Niver

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