Written By Lonnie Niver
Prospecting as a privilege that must be earned before a product or an opportunity can be presented. To earn the right to prospect people you must first gain their trust. By gaining their trust you eliminate that fear factor in doing business with you.
In today's network marketing, failure starts the minute you regurgitate a sells pitch. YUK! I know, but it's a fact that as soon as a referral joins an opportunity the first thing they want to do is tell the world. They put a names list together and start calling everyone they know. Before you know it they drop out and start bad mouthing the company. Maybe 60 years ago this kind of network marketing business model would have worked.
But not today!
There are too many scams on the internet and everyone is looking for the get rich quick business.
Sad to say there's not one!
We can earn the right to prospect by using Attraction Marketing. Attraction marketing is nothing more than teaching others or providing a solution to someones problem rather than selling a pitch.
But how...
A commercial you see on T.V. is probably one of the best examples of providing a solution to a problem with out using a sales pitch. When a commercial pops up does it say buy my product or join my business?
NO! They offer solutions to someones problem for example: A deodorant commercial doesn't tell you to go buy their product. Instead it tells a story of how to solve the problem of body odor.
You're product provides a solution so, you have to find out what your prospects problems are (Target Market) and teach them how your product will solve their problems. If you start with a sales pitch they will shut you off and then you lose. Start by using free tools such as blogging, writing articles, joining social networks and try out video marketing to tell people about your solution.
Have you heard the phrase "teaching sells"? Well it does and it can bring great wealth if used correctly.
Doesn't mean we can't promote a product or opportunity. You just have to earn the right to present it. I tell my boys that driving a car is a privilege and must be earned. If the laws of the road aren't followed the privilege can be taken away. Same principle applies to prospecting! If you use the sales pitch approach you loose the privilege to prospect. But by building a relationship and trust with a prospect through teaching you then earned the right to prospect because you have sold yourself.
Prospecting as a privilege that must be earned before a product or an opportunity can be presented. To earn the right to prospect people you must first gain their trust. By gaining their trust you eliminate that fear factor in doing business with you.
In today's network marketing, failure starts the minute you regurgitate a sells pitch. YUK! I know, but it's a fact that as soon as a referral joins an opportunity the first thing they want to do is tell the world. They put a names list together and start calling everyone they know. Before you know it they drop out and start bad mouthing the company. Maybe 60 years ago this kind of network marketing business model would have worked.
But not today!
There are too many scams on the internet and everyone is looking for the get rich quick business.
Sad to say there's not one!
We can earn the right to prospect by using Attraction Marketing. Attraction marketing is nothing more than teaching others or providing a solution to someones problem rather than selling a pitch.
But how...
A commercial you see on T.V. is probably one of the best examples of providing a solution to a problem with out using a sales pitch. When a commercial pops up does it say buy my product or join my business?
NO! They offer solutions to someones problem for example: A deodorant commercial doesn't tell you to go buy their product. Instead it tells a story of how to solve the problem of body odor.
You're product provides a solution so, you have to find out what your prospects problems are (Target Market) and teach them how your product will solve their problems. If you start with a sales pitch they will shut you off and then you lose. Start by using free tools such as blogging, writing articles, joining social networks and try out video marketing to tell people about your solution.
Have you heard the phrase "teaching sells"? Well it does and it can bring great wealth if used correctly.
Doesn't mean we can't promote a product or opportunity. You just have to earn the right to present it. I tell my boys that driving a car is a privilege and must be earned. If the laws of the road aren't followed the privilege can be taken away. Same principle applies to prospecting! If you use the sales pitch approach you loose the privilege to prospect. But by building a relationship and trust with a prospect through teaching you then earned the right to prospect because you have sold yourself.
Regards,
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